Making CSR Communication part of your business strategy
On Thursday, March 4th, CBC GM Gabor Holch will share a few thoughts about communicating CSR to employees, clients and partners. The event will be hosted by BenCham, the Benelux Chamber of Commerce in Shanghai.
While CSR has become a buuz word for business, a clear and consistent approach to CSR communication is more the exception than the rule. It is easy to bounce into either extreme. On one hand, many companies spend a disproportionate amount of time and resources on flashy CSR websites and brochures, rather than on being responsible corporate citizens. On the other, several businesses silently toil on in a responsible manner, but are too busy to publicise their achievements.
Gabor Holch will share the communication professional’s perspective, while fellow presenter Bart Berende (Mattmo) will contribute the marketing and visual angle. Both presenters will support their message with live examples from companies whose representatives will be present at the event.
To see the details and register, please click over to BenCham.
Tags: Benelux Chamber, CSR, Shanghai, communication